Audit what exists
Google Ads account, tracking, searches, ads, landing pages and SEO: we identify what costs, what works and what is missing.
GROWTH MARKETING · SEO + SEA
Make every ad investment count.
Strong acquisition combines organic traffic that builds visibility with paid traffic that accelerates demand, while clearly measuring cost and value generated.
We audit what exists, build the SEO foundations or campaigns your goals require, then adjust priorities around real business signals: enquiries, calls, sales and acquisition cost.
SEO + SEA · PERFORMANCE
More visibility. Less spend you cannot explain.
We do not sell a keyword list or a dashboard full of clicks. We connect commercial goals, market, pages and data to decide where to invest, what to test and what to stop.
- SEO and SEA audit to identify visibility and budget leaks
- Campaigns and pages aligned with your offers, margins and customers
- Tracking for calls, forms, sales and genuinely qualified enquiries
- Regular trade-offs between organic search, paid search and conversion
OUR SCOPE
From the first audit to decisions that improve ROI.
Build the plan
We prioritize keywords, pages, audiences, campaigns and metrics around your sales cycle and real potential.
Create or take over
We launch a clean structure or take over existing campaigns with documented hypotheses and goals.
Manage ROI
We adjust bids, budget, ads and pages, then explain what each euro produced and what to test next.
CLIENT CASE · LOCAL SEA
More visibility alongside established players.
In a local campaign, the account reached a 12% impression share. The data compares achieved visibility with a competitor appearing in the same auctions.
Impression shareYou 12%thefork.fr 10%
Absolute top of pageYou 29%thefork.fr 34%
Overlap rateYou 8%thefork.fr 13%
Data reproduced from a client campaign screen. The figures are a snapshot of the displayed period and are not a universal performance promise.
THE PROCESS
A short cycle to learn before spending more.
SEO+SEA4 → 1 · CONTINUOUS LOOP
Observe
We audit the account, pages, tracking and existing demand to establish a reliable starting point.
Formulate
Growth hypotheses, messages, keywords and audiences are connected to a measurable commercial goal.
Test
We launch a controlled scope, compare signals and quickly remove anything that cannot justify its cost.
Optimize
We summarize results, improve what works and restart the cycle with a new measurable priority.
TRANSPARENCY
You know where your budget goes and why.
Useful reporting does not stop at impressions. It connects spend, conversions, cost per opportunity and enquiry quality to clarify the next decision.
- Spend by campaign and intent
- Conversions and cost per qualified enquiry
- Tests run, decisions made and next actions
FAQ GOOGLE ADS
Questions before trusting us with acquisition.
Is Google Ads useful for a local business?
Yes, when customers are already searching for a product, place or service in a defined area. Geographic targeting and action tracking help focus spend on searches that can become visits, calls or bookings.
What budget should we plan for?
It depends on the area, competition, customer value and enquiry volume you need. We start with a framing phase that separates media spend from management fees and sets a first measurement level.
Can you take over an existing campaign?
Yes. We audit the account structure, searches, ads, conversions and landing pages before prioritizing changes. The aim is to keep useful data and remove spend that is hard to explain.
Want to know what your acquisition can really produce?
Share your website, account or simply your goals. We will start with the points that can be verified and improved.